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Methodology

Successful Together

Our clients trust us with a wide variety of projects because they value our many years of experience. After the briefing, the survey starts promptly, and within a very short time, our clients have the desired data in their hands. We will show you the procedure for our surveys using a sample project.

appJobber Workflow

Briefing

  • Assessment of the requirements

  • Scope of the market survey

  • Clarification of deadlines and costs

CROWD

  • External completion of tasks

  • Regional quotas

  • Interim meeting (if desired)

Analysis

  • Internal review of the evidence images

  • Correction and follow-up survey if necessary

  • Analysing and compiling the data

Reporting

  • Data transfer via download

  • Customised spreadsheet

  • Dashboard with visualisation

  • Project report as slide deck

  • Recommendations for action

Sample Project: Liquor Placement in the Checkout Area

Using an example, we’re happy to show you how appJobber collects and analyses information at the PoS,

Project Description

Due to a lack of distribution data on the frequency and quality of spirits placements in the checkout area, a leading spirits manufacturer chose to have a nationwide, statistically representative field survey carried out in the retail trade. A total of 1,400 shops were visited, divided between four food discounter chains with the largest market share.

Survey Objective

  • Number of checkout placements with spirits

  • Share and facings of all brands and size units

  • Extraction of prices per SKU

Run Time 

  • 4 weeks

  • including briefing, field survey and reporting

Jobber-provided Evidence

  • Overview photos of the situation at the checkout area

  • Detailed photos of the liquor placements at each checkout

Results

Of the four discounters, Discounter A is clearly lagging behind in terms of the availability of spirits at the checkout. Whilst discounters B to C have liquor checkout counters in 98.2 - 99.7 % of the stores visited, the rate at Discounter A is only 91.1 %.

The pattern is even clearer when it comes to the availability of the specific liquor brand sought for in this survey. Here, discounters B to C range between 91.8% and 96.8%. Only 80.8 % of the stores visited by Discounter A had the desired spirit at the checkout. There is an urgent need for the manufacturer to take action here.

Looking at Discounter A in detail, it is noticeable that, despite the low placement rate, the specific liquor brand claims second place in the ranking of facings (16.9 %). So if it is available, it is extremely present in the competition with usually 2 facings per till. This makes it all the more important to improve the placement rate and expand this position.

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Every project has its own requirements and special characteristics. We are happy to discuss your requirements with you and draw up an offer that exactly matches your needs. We look forward to getting to know you and your company!

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