Your Way to a Perfect Shelf
with Shelf Analytics
Your product is placed in the retail sector and you need data on its placement and the competition surrounding it? appJobber analyses the actual situation, providing realograms to compare to the ideal planogram. Our analysis supports you on your way to a perfect shelf.
Positioned Well?
We’ll Show You!
We Gather
real data on the product situation on site.
We Analyse
the gathered data and help you on your way to a perfect shelf.
Product Range Analysis
at the point of sale
Consumer goods distribution in the retail sector raises questions that are often neglected by the company's own sales force. We provide a comprehensive, representative analysis.
- Are all my SKUs placed on site?
- What are the top SKUs at the point of sale?
- Which competitors are placed next to my products?
- What is the share of shelf of my products in the product group?
- Are there still old versions of my product, prior to my re-branding or re-packaging?
- Does the assortment of my mixed case meet consumers' needs?
appJobber checks the implementation of listings and product placements at the point of sale quickly and efficiently, using representative samples. We use realograms to analyse the number of facings and the location of products on the shelf - an indispensable component of product range analyses.
Our jobbers survey the actual situation in supermarkets, drugstores, pharmacies and petrol stations, amongst others. We then extract relevant KPIs from the photos taken at the POS and, if desired, compare them with the placements of competitors.
A Watchful Eye
on your products
Whether nationwide or regional, for a selected retailer or various market participants: with appJobber, manufacturers of branded goods can keep an eye on the placement of their products at the POS. You receive our reporting in a customised format for easy analysis and retailer comparison.
- Distribution: Which products are available on site? Which are missing?
- How many facings do my products and the competition have?
- Are there out of stocks and out of shelves?
- New listings by competitors or delistings of your own products
- Store compliance: placement of products on the shelf or degree of implementation of specified planograms
- Share of shelf of certain brands, manufacturers, subcategories or product groups
- Shelf price of each individual product
We provide comparative data for all retailers, nation-wide.
Category Management
with product range analyses
By analysing the current situation at the POS, we provide data that helps different departments to improve the performance of defined KPIs. In particular, employees from sales, trade marketing or category management gain important insights from our assessments and can initiate measures to improve the placement of products at the POS.
Valuable insights from the on-site product range analysis include, for example:
- Which competing products are directly adjacent to your own?
- What is the price range of your competitors' products?
- What product depth do you and your competitors achieve on the shelf?
- What is the shelf height of your own products, also in comparison to the retailer's own brand?
- Are your listed products and top sellers actually available in the store?
- Have shelf stoppers, product notices and promotions been implemented as agreed?
A Useful Addition
to your sales force
If you want your own sales force to document the above information in the stores, you regularly run into limitations:
As a rule, it is not possible for the sales force to visit all of the retailer's sales outlets. They usually concentrate on individual stores. As a result, remote sales outlets are easily overlooked, which distorts subsequent analyses.
appJobber, on the other hand, provides comprehensive information for analysing product ranges and placement. Depending on the requirements, hundreds or thousands of stores can be visited inexpensively to collect representative data.
Based on the data gathered by appJobber, your sales representatives can then visit those stores where there is a need for action with regard to store compliance, for example because:
- your goods are not available on the shelf.
- the placement strategy has not been implemented as agreed.
- products have been completely delisted, i.e. are missing with no corresponding price label remaining at the shelf.
Let’s Deliver – Together!
Quick Project Start
Once commissioned, the appJobber experts create the jobs for the crowdworkers within a few days according to your briefing. This ensures that even time-critical surveys are started and completed within the campaign period.
Representative Sampling
With over one million active users, appJobber ensures that the data collected is statistically significant. appJobber can also cover rural areas and smaller retail chains.
Customised Reporting
appJobber collects precisely the data you need. We discuss your specific goals in advance and design both the survey and the analysis in such a way that you can control your activities at the point of sale in the best possible manner.
Real-Time Dashboard
Part of our collaboration is always your free access to the appJobber dashboard. Here you can follow the data collection in the field in real time, analyse it visually and react immediately.
Quality Analysis Made in Germany
Our in-house analysts evaluate all collected data according to consistent standards. We check the quality, plausibility and geographical veracity of results at our headquarters in Germany – compliant with the GDPR.
Value for Money
With appJobber, you pay per store visit. Depending on the task, the desired data can be collected at a low cost - significantly below the personnel costs for your own sales force.
Take a Look at Your Shelf!
Every project has its own requirements and special characteristics. We are happy to discuss your requirements with you and draw up an offer that exactly matches your needs. We look forward to getting to know you and your company!
